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Aha moment commercials4/17/2023 More than an idea, or an epiphany, aha moments demand attention and action. The aha moment web site has this definition:Īha moments are powerful. ![]() Eventually the most interesting moments will be made into commercials. They call themselves the “proud sponsor of life’s aha moments” and are traveling the country talking to people about their aha moments and making short films from the talks. Thank you for sharing your stories and aha moments with us and reminding me just how grateful I am for mine.Mutual of Omaha is doing an interesting web project / ad campaign. This month, that's thanks to these essays. Working here was my aha moment, and to this day, not a month goes by when I'm not reminded I'm in the right place. I wasn't sure communications was right for me, but my experience at the ASBMB reminded me how much I love storytelling and multimedia. ![]() Before starting here, I'd taken steps toward changing fields. When I reflect on my own career, I realize my first few months at the ASBMB were huge for me. We hope you enjoy them as much as we did. You can read the first-, second-, and third-place winning essays here. It could be any kind of revelation that changed the trajectory of their research or life. She created an essay contest, asking our members to reflect on their careers or those of scientists they respect and to write about the aha moment that sparked a shift in their work. Their performances were outstanding! You can see for yourself on the ASBMB's YouTube channel.įrom there, another element of the "Share your aha moments!" project came to life, and for this, we have Angela Hopp to thank. I have to thank Ray Blind, Craig Cameron, George Carman, Courtney Chandler, Ngee Kiat "Jake" Chua, Michel Geovanni Santiago–Martínez and Catherine Goodman for graciously appearing in these videos. They showed up and went above and beyond to bring this to life. We recruited help from our journals' associate editors and JBC's early-career reviewers. Then Joanna remembered one of her favorite commercials from Southwest Airlines, and as the ideas kept coming, we landed on the slogan "Share your aha moments!" That was the beginning we'd make a TikTok-inspired video with our members passing papers to one another and a second video with words of encouragement about the opportunities offered by publishing in an ASBMB journal. As we talked about what motivates us to connect with organizations and remember content, TikTok came to mind. I love these brainstorming sessions and admire Joanna and Anand for their creativity. We wanted to come up with a fun way to encourage scientists to share their discoveries in ASBMB journals. Last fall, Joanna Kotloski, our digital and content marketing manager Anand Rao, our publications department's science communicator and I all hopped on Zoom one afternoon and started brainstorming. In preparation for the change, our marketing and communications teams were tasked with coming up with a plan to share the news. Papers published in the Journal of Biological Chemistry, the Journal of Lipid Research, and Molecular & Cellular Proteomics were going to be published immediately and be permanently available for everyone to read, download, copy, distribute and reuse. I knew I was going to hear some amazing stories working here, and I have.įast-forward to January 2021, when ASBMB's journals made the transition to gold open access. From their personal experiences to their research, they are inspired to figure out how this world works. I quickly learned that scientists have fascinating stories. Once I got to the ASBMB and began working as a multimedia content specialist and sharing articles from ASBMB Today on our social media channels, I started getting to know our members and the scientific community. It turns out performing is not my forte, but I never lost that passion for storytelling and learning about the human experience. I could try everything if I was an actress. My logic: I'd never have to choose just one job. In fact, when I was a kid, I really wanted to grow up to be an actress. I love learning about how they've navigated life. The thing that I absolutely love the most about working in communications is hearing people's stories. ![]() Ngee Kiat “Jake” Chua encouraged his fellow ASBMB members to share their
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